terrax - secure Web3 Property Transactions

achievement

2nd Winner Hackathon Competition Codefest 2023 | DFINITY Foundation

rOLE

product owner, ui/ux designer, brand development, video editor

associated with

the dfinity foundation

INDUSTRY

web3, blockchain

year

2023-2024

overview

TerraX is an innovative platform revolutionizing land and property transactions using blockchain and web 3.0 technologies to eliminate intermediaries, reduce costs, and expedite ownership transfers. As the Chief Product Officer, I lead the development team, oversee blockchain integration, conduct market research, and ensure legal compliance. Our goal is to create a user-friendly, secure, and transparent transaction process.

my approach

As the Chief Product Officer and UI/UX Designer for TerraX, I led the design of a modern, secure platform for property transactions using blockchain and web 3.0. My design decisions included a sleek, intuitive interface, secure authentication methods (biometric login and self-sovereign identity), and smart contracts for automated transactions. I integrated digital land certificates to enhance user trust and experience. Additionally, I created engaging product videos using motion graphics and storytelling to promote TerraX.

SKILLS

  • Market & Competitive Analysis

  • User Research

  • Problem Framing & Opportunity Mapping

  • User Journey Mapping (Property transaction flows)

  • Regulatory & Trust Consideration Analysis (Property & Web3 context)

  • Requirement Gathering & PRD Documentation

  • Agile Product Management

  • Information Architecture

  • Brand-aligned Visual Identity

  • High-Fidelity UI Design

  • Interactive Prototyping

  • Smart Contract Flow Understanding

  • Collaboration with Blockchain Engineers

  • Security & Trust UX Considerations

OTHER PROJECT