UmSo - clear communication & Filler words app

Device

IOS APP

rOLE

BRAND MANAGER, UX RESEARCHER

associated with

APPLE DEVELOPER ACADEMY, BALI

INDUSTRY

communication

year

2025

overview

UmSo is a speech practice application designed to help young people reduce filler words through daily practice and immediate feedback. The goal was to create a learning experience that makes clear communication feel approachable, supportive, and easy to build, without turning speaking practice into a stressful or intimidating process.

my approach

I believe speech tools shouldn’t feel cold or corrective. For UmSo, I approached the product as an emotional experience, one that helps users feel aware, encouraged, and confident as they practice.

solution

To make the experience engaging and human for a younger audience, I focused on simplifying the overall flow by removing unnecessary steps and prioritizing the core feature: real-time filler word awareness. I designed a focused practice journey that keeps users in the moment, supported by subtle micro-interactions, sound, haptics, and friendly colorful character elements that represent different learning behaviors and speaking patterns. This also helps users feel more connected to the experience and making the product more memorable.


By combining immediate feedback with a warm, minimal interface, UmSo makes speech practice something users can return to daily, without pressure, guilt, or overwhelm.

SKILLS

  • user & stakeholder interviews,

  • desk research,

  • user journey map,

  • app statement ideation,

  • impact effort matrix,

  • storyboarding,

  • concept testing,

  • Information architecture & user flow,

  • wireframing,

  • lofi testing,

  • visual identity,

  • hifi design,

  • interactive prototyping,

  • user testing & feedback,

  • animations & microinteractions,

  • user feedback collection,

OTHER PROJECT